Technology doesn't need to be complicated. Sometimes people just need to be reminded that there are humans behind the interfaces and applications they use. We can help them do this by using the right words and smart interactions. If we make things that are easy, honest and enjoyable to interact with, life can be better.
I try to do this every day while writing, talking and sketching at Simple Focus, a UX brand firm in Memphis, TN (the greatest city in America).